Session 5 - the 23rd of April 2014
Check out the website I made on Strikingly: Sweet Pleasure
Session 4 - the 16th of April 2014
State of the Arts Websites Analysis: Burberry vs. The Palladium Hotel Mykonos
New Media:
This is the online assignment of the 15th of April 2014
Click to view CONTENT STRATEGY ASSIGNMENT on GLOSSI.COM
Check out the website I made on Strikingly: Sweet Pleasure
Session 4 - the 16th of April 2014
State of the Arts Websites Analysis: Burberry vs. The Palladium Hotel Mykonos
New Media:
1. Ozy
2. Snack size - It is all about getting your message out quickly with no repetition or redundancy before your viewer clicks away.
Speed share - giving you the possibility to highlight the information you are interested in and only share it - be it pictures or text, without having to share the whole page.
Ozy is very snack size, easily share-able very visual, very interactive and all screen fitting.
3. Now that we know more about this type of media, we expect the hotels websites to be as visual and interactive, to be multiscreen as well as snack size share-able. To have the promotions, special offers or the picture of the new menu or meal easily shared with anyone we believe might be interested.
This is the online assignment of the 15th of April 2014
Click to view CONTENT STRATEGY ASSIGNMENT on GLOSSI.COM
What is meant by Storytelling ? Storytelling is like a journey that is meant to engage the customer and transport him through the history of the brand, the values, the mission, the vision in other words make him understand and see what makes the brand unique and special. Storytelling is meant to attract and engage customers.
Session 3 - The 9th of April 2014
Hotel du collectionneur mobile experience from Rosalibond27
Session 2 - The 26th of March 2014
1. Location, location, location
Session 1 - The 19th of March 2014
GENERATION C
Generation C infographic
The people who create and publish material such as blogs, podcasts, videos, etc, on the internet. It relates more to a mindset and behaviors as well as the attitude toward life. People that are connected, people that produce content in the digital world. Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of millennials are made up of Gen C, YouTube’s core (though by no means only) audience.
The above mentioned research shows a very clear analysis on the behaviours of the millenials, their mindset and way of living being connected 24/7.
If before, they only looked for a comfortable bed as everything has been happening outside the hotel, things have changed, and now they search for unforgettable experience, with the free Wi-Fi and lovely setting, avoid long check in processes or check out. They want to have the consierge information on their smart mobile devices. So they are in search for the hotels where they best fit the needs of such a consumer.
Session 2 - The 26th of March 2014
Mobile Booking Trends
Alina Bondarenco + Raluca Opris group
Mobile website:
A mobile site is the light version of a standard website specially adapted for viewing on mobile device. Its use is facilitated by a simple ergonomics and the use of icons for better touch point navigation. Since the presence of QRCODE in our environment, mobile sites are accessible without having to enter their address.Mobile application:
This type of application can be installed on the device specially designed for it (android or Iphone platform), which has to be downloaded on the mobile device, by the user through an online store such as Google Play App store or the Windows Phone Store. Part of the available applications are free while others are paid.Impact of App only bookings sites such as Hotel Tonight + The Very Last Room
How do tablets differ from smartphones - e.g. user experience
Smartphones and tablets: five key differences
1. Location, location, location
2. Lean in versus lean back
3. Smartphones are personal, tablets may not be
4. Smartphones are taken everywhere
5. Users expect to be treated differently
Two distinct marketing opportunities
What is the meaning of ‘gamechanger’
A person or idea that transforms the accepted rules, processes, strategies and management of business functions. Typically leads a movement of related businesses in the same direction.
GENERATION C
Generation C infographic
The people who create and publish material such as blogs, podcasts, videos, etc, on the internet. It relates more to a mindset and behaviors as well as the attitude toward life. People that are connected, people that produce content in the digital world. Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of millennials are made up of Gen C, YouTube’s core (though by no means only) audience.
YouTube Generation
When it comes to YouTube, Gen C are always connected. Whether multitasking or looking to be entertained, Gen C use YouTube on multiple devices in a variety of ways. Smartphone consumption of YouTube content is on the rise, with YouTube views on smartphone growing twice as fast as views on PC. Multiscreen access to YouTube offers marketers the opportunity to connect with Gen C through relevant, targeted content.Millennials
It is more narrow as a definition as it devise the market by age group from 1980 or even 1990. It is also known as the generation Y.
What are the characteristics of Millennials?
Research study on Generation CThe above mentioned research shows a very clear analysis on the behaviours of the millenials, their mindset and way of living being connected 24/7.
What are their expectations for travel + hotels?
Their minimal expectation would be to have the possibility to be always connected, to have the informational transfer easy, and available remotely without having to use the paper and long waiting cues.If before, they only looked for a comfortable bed as everything has been happening outside the hotel, things have changed, and now they search for unforgettable experience, with the free Wi-Fi and lovely setting, avoid long check in processes or check out. They want to have the consierge information on their smart mobile devices. So they are in search for the hotels where they best fit the needs of such a consumer.
How is their consumer behavior different than current consumers?
As seen above they are consuming less paper, they want to be connected 24/7 and they need the free Wi-fi, they need enough plugs to fit their needs for power. Online check-in, easy shared information etc.
MOXY Hotels Vs Radisson Red
Moxy Hotels
CONNECT & LIBERATE You’re dedicated, hard-working and never boring. You set your work and play hours to anytime.
MIX & STRAY You’re fabulous with company and fabulous on your own.
PLAY & CHILL You’re the middle of the action and the coolest one in the room.
WANDER & LINGER You choose your own sights and your own way to see them.
BACKPACK & JET SET You're relaxed in all time zones and dress codes.
Radisson Red
CONNECTED CONSUMERS WITH EXPECTATIONS OF AN OPEN, ARTICULATE AND PERSONALIZED EXPERIENCE ARE CHANGING THE WORLD.
IT'S AN ATTITUDE - AND THE ONLY WAY TO TRULY CATER FOR IT IS TO DESIGN FOR IT. ITS HEART LIES WITH THE MILLENNIALS, BUT ITS REACH IS FAR FAR WIDER THAN A SINGLE GENERATION.
THE ‘MILLENNIAL ATTITUDE’ IS AN ATTITUDE THAT TRANSCENDS A SINGLE GENERATION
THIS IS A HUGE OPPORTUNITY.
THIS IS THE FUTURE. RADISSON RED, NOT ONLY UNDERSTANDS THIS ATTITUDE.
IT UNDERSTANDS HOW TO DESIGN AND DELIVER AN EXPERIENCE THAT MATCHES THE EXPECTATIONS. IT UNDERSTANDS THAT PERFECT HARMONY IS WHEN THE GUEST EXPERIENCE MATCHES THE INVESTMENT EXPERIENCE AT THE HEIGHT OF THE HAPPY CURVE.
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